Your Ickle bubba.

For all parents on their journey.

Ickle Bubba was created by new parents.

When they were expecting, Fran and Veronica wanted to find a stylish travel system that didn’t cost the earth. But even when they found one, the cost soon grew once those hidden fees for carrycots and other accessories were added.

It was difficult to find an affordable solution, so they decided to create one themselves.

This problem solving approach has been with us since 2013. We continue to work hard to bring parents of all shapes and sizes more choice, no matter their lifestyle or budget. We will help you find exactly what you need: quality products at reasonable prices, supported by helpful bundles and advice.

Parenting made affordable.

There’s a lot to buy for baby, so your money needs to stretch as far as it can. We’ll help you boss your budget with affordable prices, product bundles and helpful advice.

A brand you

can trust.

When it comes to baby, it’s important that you can put your trust in the things you use. That’s why our products come with a 4 Year Warranty, and we test everything rigorously.

Styling out the everyday.

Our range is designed to provide possibilities no matter what your budget or lifestyle. We’re committed to offering stylish parenting solutions at the right price.


life easier.

We make shopping simple, with easy to understand product information, live chat & WhatsApp assistance, plus stress-free services like Free delivery on orders over €50

we believe in doing the right thing.

All parents want their child to grow up in a better world. That’s why Ickle Bubba is committed to

making positive differences that improve the lives of our customers and our people.


We are reviewing our processes to minimise waste, teaming up with Ecologi to offset our emissions and support global carbon reduction projects.

Positive mental health.

We will invest in positive mental health initiatives, helping customers and staff with advice, insights, and partnerships with leading experts.

Giving back.

We’re committed to helping others through partnerships with leading pregnancy and baby charities, plus internal initiatives to support individual causes.